CRM Attribution

Marketing attribution tracking for Progrid CRM leads. Capture Google Ads click IDs, enhanced UTM parameters, and source attribution data to understand which marketing channels generate your leads and drive revenue.

Key Features:

• Click ID Tracking - Automatically capture Google Click IDs (gclid, gbraid, wbraid) from URL parameters

• UTM Enhancement - Extended UTM tracking fields for detailed campaign attribution

• Source Attribution - Track which marketing channel, campaign, and ad generated each lead

Quick Start

For Sales Representatives

1. Overview - Understand what attribution data means on your leads

2. Tracking Setup - See how tracking data appears on leads

For Marketing Managers

1. Overview - Understand the attribution tracking architecture

2. Tracking Setup - Configure URL parameters and UTM tracking

Module Components

Core

• Overview
  • Purpose
  • Target Users
  • Key Concepts
  • Data Model
  • How Attribution Tracking Works
  • Security Model
  • Next Steps

Workflows

• Tracking Setup
  • How Click IDs Get Captured
  • Configuring Google Ads URLs
  • UTM Parameter Setup
  • Website Integration
  • Viewing Attribution Data on Leads
  • Offline Conversion Tracking
  • Best Practices
  • Next Steps

Support

• Troubleshooting